Our Mission Statement
Posted: February 1st, 2016 By BWM

On January 15-17, people from all across the country swarmed New York, headquarters and home turf of Skanska USA. Hundreds of people took it to the streets, their flagship offices in the Empire State Building, the CEO’s front yard in Huntington, NY, and to the top executives of their largest U.S. investor–Vanguard Group. Coordinated by No New Animal Lab and New York City Animal Defense League, this mobilization was only possible because of grassroots organizing and cross-country networking. We know we are getting to them like we never have before. We are having an impact. We can storm Skanska, we can swarm their most important US figures, we can threaten their finances, and we can and will stop this lab.


Posted: January 20th, 2016 By BWM

Head on over to the STORE and to get one of these classic designs while you still can!



Posted: October 6th, 2015 By BWM


No New Animal Lab #MarchonUW on Friday, 10/2. Hundreds of activists flooded UW campus and the streets of Seattle in an effort to bring attention to the campaign to stop the Animal Research & Care Facility, a large underground lab proposed for the purpose of housing and experimenting on thousands of animals–dogs, cats, mice, rats, monkeys, Guinea pigs, rabbits, pigs, and more. No New Animal Lab is a pressure campaign designed to stop it. The #marchonuw is one aspect. #WeWillStopThisLab

Posted: September 1st, 2015 By BWM


Nearly thirty years ago, Jenny Brown, had her leg amputated after cancer rapidly consumed her ankle. Homebound as an adolescent, Brown’s relationship with her feline companion and steadfast friend, Boogie, enabled her recovery from the amputation and years of chemotherapy. Boogie helped inspire Brown’s affinity for animals and her creation of Woodstock Farm Sanctuary (WFS), a haven for farm animals who are victims of cruelty and neglect —including animals who, like Jenny, are also amputees.

Posted: August 27th, 2015 By BWM

End of an era. We are closing down the Because We Must merch shop. The website will stay, but the merch will be gone. I’ve slashed the prices on every item and some are at cost price now.

This is your last chance to get that shirt or hoodie that you’ve always wanted


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