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Posted: June 10th, 2014 By BWM

Global Action

Join us from June 13 – 15th. Around the world, people will be standing up to defend World Heritage with 48 hours of Global Action coordinated by The Bob Brown Foundation, the Observer Tree and the Australian Marine Conservation Society .

Next week the World Heritage Committee meets in Qatar to decide the future of Tasmania’s World Heritage listed forests and the Great Barrier Reef. In the final hours before the Committee meeting, our actions for Tasmania’s forests and the Great Barrier Reef will support UNESCO and place an international spotlight on the threat from the Australian Government to these iconic environments.

Public events and private gatherings are happening all over the world. There might be one near you, or you can host one. It’s easy to join in at home, school, work, or in your community, anywhere around the world. Show the films or just take a pic with our graphic and join the social media presence to support UNESCO.

Here’s how to take part.
1. Plan to get together sometime between June 13- 15th Invite your friends around for dinner, have a morning tea at your workplace or school, organise an event at your university, local hall or cinema, or simply join us online.
2. At your event, watch 20 mins of short films about defending our World Heritage forests and the reef, which we will provide.
3. Get everyone to join the online action.
4. Take a photo of yourselves with our sign
5. Upload the photo to our social media site.
6. We’ll do the rest to ensure your voices join thousands of others around the globe.

Register online and we’ll send you an action kit with everything you need to get started. Feel free to contact us with any questions big or small:
defendworldheritage@gmail.com

Posted: June 1st, 2014 By BWM

Thunderclap

30 seconds, and the click of a button is all it takes. This is free, and is going to help the film, myself, Mirands, and the film heaps!

If you sign up, on June 6th, it will make a post/tweet/whatever about the video on your behalf. Its an awesome tool that a lot of videos and campaigns are using and we would love if you helped us out too!

Check out the Thunderclap campaign here

Posted: May 18th, 2014 By BWM

A couple of months ago I had the privilege to travel to Tasmania and camp in the beautiful old growth forest with forest defense activist Miranda Gibson. Miranda told me some wonderful inspiring stories, and also let me know about the current threats to Tasmania’s forests. Please give it a watch!

Miranda Gibson has devoted years of her life to defending Tasmania’s old growth forests…

Holding Australia’s record for longest tree sit, Miranda is no stranger to the long haul of tenacious grassroots campaigns for ecodefence. Miranda’s Observer Tree sit lasted 449 days and her six and a half years working on the Florentine Forest blockade has awarded World Heritage Protection status for the otherwise doomed Florentine eucalyptus stand.

Miranda is apprehensive of the word “victory” as she sees her struggle as an ever-poised and vigilant stance against creeping, rapacious development.

Despite Miranda’s laundry list of victories for the forests of Tasmania, trees are Still Falling, and these forests need your help.

Take action and join Miranda’s fight: globalvoicesforworldheritage.org

Posted: March 20th, 2014 By BWM

On Saturday March 15, Montreal Quebec held it’s 18th annual Anti-Police Brutality March. This year, protesters who were  demonstrating in the streets were informed that the police had decalred their protest illegal two days before it was scheduled, using the P-6 laws that were enacted during the massive student strikes in 2012. These laws allow the Montreal police to declare any protest illegal at any time if they are not provided with notice of the route. In Canada, the right to protest and to take a roadway in order to do so is a right protected by the Charter of Rights and Freedoms, similar to the Constitution in the USA. There are several court challenges to this law, but it remains used to stifle dissenting voices and protected peaceful assembly. Today we are speaking with a member and supporter from the Collective Opposed to Police Brutality (COBP) about the march they organized on Saturday March 15. This year’s march saw 250+ people kettled, arrested, and ticketed $637 each by the Montreal Police (SVMP).

BWM: Can you please outline for people who may not be familiar, what the present climate towards protest in Montreal is like, and how this differs from the way things were in the past?

COBP: Montreal has always been a city where protest is present. There was a huge popular uprising in 2012; students had declared the general strike and hundreds of events took place. Citizens had managed to take control of the streets for several months. Following the student strike, in order to stop the events, changes to the regulation of Municipal by-law: P-6 by-law was made; one of which says that the organizers must provide their route to the police. Strongly condemned by dozens of organizations of all types, the police began to kettle protesters from the gathering points, preventing people from taking the street. In all, over 3,000 people were arrested under P6, protesters and ordinary citizens who were passing by and had nothing to do with the event. This famous ticket is a fine of $637.

BWM: On this past weekend in Montreal, hundreds of protesters were rounded up and arrested in the city during a non-violent demonstration. Can you outline for us what the march was about, and how over 200 protesters came to find themselves under arrest?

COBP: The 15th of March is an international day against police brutality. Everywhere in the world people are gathering on this day to denounce police abuse. Here in Montreal, the COBP has been organizing the protest for 18 years, whose themes vary from year to year (social cleaning, profiling, police impunity…) this year the theme was police militarization.

This past Saturday, 288 people were kettled because of the P6 by-law, under the premise of not giving the route. In the past 6 months, a lot of protests happened where there were no routes given and the police still let the protest start and finish. The SPVM [Editors note: SPVM stands for Service de police de la Ville de Montréal, and is the city's police department] declared the protest on Saturday illegal 2 days prior to the date of the protest. They are applying political profiling on our protests because the SPVM really hate the COBP and radical militants. Same thing with May 1st, a protest that is organized by the CLAC [Editors note: CLAC is an all-canadian private union that organizes 60,000 workers in many different workplaces]; police are political profiling because it is the CLAC. For them, we (the anarchists), are radical terrorists that should be exterminated.

BWM: Montreal is no stranger to mass arrests these days, how has the implementation of these laws affected organizational structures and charter protected rights to freedom of expression and protest–are these laws changing the way people organize or express their dissent in Quebec?

COBP: That P6 by-law is affecting a lot of organisations. There are many people who do not want to participate in protests anymore because of the by-law. We are officially in a police state. There is no way of expressions anymore, at least not in the street! More and more anarchists are thinking of other possibilities to smash the system, illegal or not. Protests are just one of many ways to express our rage towards the repressive system. Right now, the P6 by-law modifications are being contested by Anarchopanda. [Editor's note: if you aren't familiar with Anarchopanda... you ought to be.] It should start in December but the trial will take several years. There are also 6 class actions for 5 different protests in process, also against P6.

BWM: Many of these shifts occurred during the student protests in Montreal; do you believe that this kind of police power is drying up dissent and political action in Montreal, or is is merely changing and evolving the tactics and structures of those who organize/resist?

COBP: Increasingly, police are trying to silence the voices of the people. The police, the judiciary system and the media all work together to create a climate of fear on citizens. The SPVM are just a bunch of stupid robots with no brains and no hearts. In another way, they can TRY to silence us, but if protests are not a solution anymore, there is many others possibilities; Anarchists have a lot of imagination.

BWM: If you could tell someone outside of Montreal one thing that you have learned from organizing within this political climate, what would it be?

COBP: I learned that no matter what type of repression the state will use on us, it’s a good reason to just keep fighting against it. More and more people are getting angry about all the repression and profiling of the dumbass SPVM and the mass media, all of which are spreading disinformation. The struggle is not local… the struggle is international!

BWM: Can you explain for us what it is your group does, and how people who are both inside and outside of Montreal might show you support or become involved with your work?

COBP: Most people think that the COBP are just a bunch of radical anarchists that are only putting on an annual protest that generates violence (according to the media), but we are doing work year around, with victims of police brutality or abuse. People are calling or writing us because they need help, they need advice, they want to denounce something etc. We are also giving public workshops about knowing your rights towards the police. We also do a working memory of all the victims of the SPVM by putting on vigils when an innocent person has been killed by them or to commemorate the death of a victim killed by the SPVM. We are putting benefit shows for political prisoners, we have also a merchandise table that we are presenting in different events. We are writing publications and documentation in some Anarchist’s zines. People can visit our website: www.cobp.resist.ca

BWM: Is there a particular thing you love about Montreal or the activists and students who have been involved in your community that you’d like to share with people who may only see news stories or small pieces of information about the city on social media?

COBP: Get involved in the movement if you feel angry about the system! By peer group or collective group, together we’re stronger than ever! Here as everywhere else, state repression will not pass! For alternative media I suggest anyone to follow: CUTV, Gappa, Moïse Marcoux-Chabot and 99%Media… they are media that are relating the truth!

Stand up, fight back!

BWM: Do you have any final words you wish to share about the march that was organized, the issue it was centered around and/or arrests that followed it on Saturday?


COBP:
 It is without surprise but rather an enormous amount of rage an indignation that the Collective Opposed to Police Brutality (COBP/Mtl) denounces the mass arrest that ended the 18th annual demonstration against police brutality mere moments before it began. The Montréal police (SPVM), with the help of the Québec police (SQ), encircled the demonstration before it even really begun. According to our initial information, about 250 people were arrested using article 2.1 of the municipal bylaw P-6 that prohibits all protests where the route is not given to the police ahead of time. (Must we remind them that the constitutionality of bylaw P-6 is currently being contested in court)? Many targeted arrests happened, many of which were carried out quite brutally. One demonstrator was sent to the hospital after his head was smashed by police batons. The SPVM countered their reputation of intolerance by declaring the demonstration illegal 2 days before March 15th under the pretext that the route had not been submitted ahead of time. Undercover police working for the SPVM also visited many activists in the days prior, intimidating them and discouraging from participating in the 2014 March 15th demo. As demonstrated arrived at the gathering point of Jean-Talon metro they were greeted by a veritable army of police on foot, on horses, on bicycles, in cars and in helicopters. After a brief but energetic speech by the organizers, which was interrupted by a cop who shouted incomprehensibly, the crowd tried to go west on Jean-Talon road. A line of riot cops was deployed immediately, blocking their route. The people turned right around and took Châteaubriand road towards the south – the only direction that was not blocked by SPVM. On Châteaubriand, between Jean-Talon and Bélanger, the majority of people were arrested when the SPVM did not give them a chance to disperse, contradicting their own “instructions to demonstrators,” published on March 12th on their website. Many other arrests were more or less targeted and took place several blocks away from the kettle. The SPVM’s “Urban Brigade” pursued, provoked and brutally arrested several people for banal reasons such as “impeding sidewalk traffic” and “emitting an audible noise outdoors.” The COBP denounces the fact that the SPVM has proven once again that it is incapable of tolerating demonstrations against its own brutality and police impunity. Many demonstrations that did not reveal their route to police were tolerated in 2013, without counting the innumerable “illegal” demonstrations in 2012. The repressive demonstration on the afternoon of March 15th demonstrates again that no matter what government is in power, liberal or otherwise, it’s always the police who decide who has the right to demonstrate and when, just like in a veritable police state.

 

Posted: March 18th, 2014 By BWM

Peggy Oki in the bathtub that a M.A.D. Organizer lived in for 3 days outside of the park, leading up to the closing day protest in 2013

Recently, there has been a lot of buzz about captive animal parks, especially those that have orcas, dolphins, and sharks after timely releases of documentaries like The Cove, Blackfish, and bigger media expose stories about conditions inside these places. Long before the “Blackfish Effect” and likely long after it, there were advocates and activists who opposed these parks. One of these advocates was Dylan Powell, and his group Marineland Animal Defense (M.A.D.) was positioned with an active pressure campaign when two summers ago a massive story exposed to the public for the first time in many years, the conditions inside Marineland Canada, located in the tourist-driven region of Niagara Falls. Having an already well-established campaign, M.A.D. was able to dynamically an immediately respond to the increase in public awareness and the outrage of individuals who until that moment were ignorant of the conditions these animals lived their lives in. With the release of Blackfish, interest is surging again, and unlike many campaigns that see these ebbs and flows in public interest, M.A.D. has been able to translate some short-term press into long-term resistance at the park. We’re very happy to discuss with Dylan today how that was achieved, what it cost, and ultimately what comes next.

BWM: Can you outline for people who might be unfamiliar with yourself and your lawsuit, what it is that you are facing right now and how it came to be a part of your life over the last few years of organizing against Marineland specifically?

Dylan Powell and supporters from the USA arrive on site at the end of the 2013 season at Marineland CanadaPowell: In December 2012 the captive animal facility Marineland Canada filed two separate, but related, suits against me and Marineland Animal Defense – one a $1.5 million damages suit and the other an injunction case. Overall their civil litigation is considered by many to be a SLAPP suit or a Strategic Lawsuit Against Public Participation – basically an attempt to use the legal system to either criminalize your advocacy or shut you up. Since 2004 they’ve engaged in 7 similar suits – claiming damages in excess of $13 million dollars suing activists, ex employees and a national news media who ran an investigative series on the facility – while also threatening a host of others with similar suits (including the Ontario Society of the Prevention of Cruelty to Animals who was investigating them at the time).

I personally got involved in organizing against this facility in 2007 after a close friend took me and my partner on a behind the scenes tour with his sibling who was a trainer at the time. I had just recently went vegetarian and already had known some things about the facility that made me uncomfortable but actually seeing the holding areas where the animals spent the majority of their lives was unsettling. I was lucky in that folks in the community had been organizing against the facility for decades so I basically just plugged in. I was mentored by people who had been through a previous SLAPP suit from Marineland from 2004-2006 so I was aware that any kind of effective organizing would most likely have the same result. Around this same time I was helping out with the Talon Conspiracy (http://thetalonconspiracy.com/) archive (then the Conflict Gypsy archive) and learning about grassroots pressure campaigns from the UK like the Hillgrove campaign, Marineland Canada had just evicted 47 low income families (http://gohomeless.ca/) from a trailer park property they brought up and they were also celebrating a massive 50th anniversary. The last three seasons since have seen record demonstrations on site of 300, 500, 800 and 1,000 people, international news media, massive civil disobedience that shut down a dolphin show, lawsuits, investigations, industry changes and more.

BWM: Marineland first and more recently SeaWorld have been really breaking into the public consciousness with the release of undercover footage, ex-employees as well as activist pressure to help translate the media response into action for animals. Can you elaborate on why you think this shift is happening now? Is it as simple as people being ignorant to these issues and now seeing the truth, or is there more at play than that in your opinion?


Powell: 
I believe there are definitive blocks or cycles to the anti-captivity movement. I think in many ways we are still feeling the after effects of a massive amount of organizing that happened in the mid-90′s after the release of “Free Willy.” In the most recent block though I chart a pretty linear path from large scale media projects like the “Whale Wars” tv show, and documentaries like “The Cove,” “Sharkwater” and “Blackfish.” Most of these efforts begin around the 2008-2009 and a lot of them reference each other and build off of each other and in doing so they’ve all created this increased pressure and kept the issue in the media consistently over the span of half a decade now. I think in a lot of ways there has been pressure similar and maybe even greater than that mid-90′s era, but we still haven’t been able to cause any large shifts in the industry yet like we saw then.

Aside from that there are a ton of factors at play for “why now”. Social media plays such a huge role and is such a great leveller for issues like this where one side has this very passionate position and the other has a ton of money. All of these parks have made it where they are using traditional media outlets – advertorial content, jingles, constant ads, etc – but all of them are also struggling mightily to gain any traction on social media. This is only empowering activists and pushing the issue even further in new outlets where the other side is weak.

This is also been the place where many ex-employees have been organizing and coming forward. There have always been those who have spoke out against the industry, but the social media era has seen the size of that group grow and the impact of what they’ve said grow. This industry has always relied on very young and naive people who are good looking and can swim. Those people experience the industry and then become expendable commodities just like the captive animals. Fear of civil litigation and backlash kept a lot of those people quiet for long periods of time, but as more and more of them come out that fear kind of dissipates and it has a snowball effect. Another area where this industry just can’t keep up.

BWM: What you do you feel the most significant moment during the Marineland Animal Defense campaign has been so far? Is there a moment you can recall where you felt like “everything will be different after this”?

Dylan helps one of M.A.D's youngest supporters lead chants at the park during the 2013 Empty The Tanks Demonstration on site at Marineland CanadaPowell: There are bunch of those moments for me. Back in 2011 when this campaign first started we took the amount of demonstrations on site up from 2 to 3 symbolic demonstrations a year to 15-20 demonstrations. The response from the local police was intense for a lot of people – 8 cops and cruisers, massive court services vans, cops scouring crowds of 60 people for hours as if they are going to make a mass arrest. This was a really make or break point for a community not used to this kind of intimidation from police. We filmed it all, publicized it and filed OIPRD complaints and did what we could to make sure people kept their nerves and cool. Cops also started asking about local activists in the community at the time. In the end we made it through but it all could have ended right there if the small community would have stayed home or turn inward and imploded on itself.

Aside from that the first demonstration after the Toronto Star investigative series in August 2012 was massive. 500 people – a new record in over 35+ years of protest against the park. Being able to visualize that many people out front of the park was a turning point.

After that the closing day demonstration in 2012 and the opening day demonstration in 2013 were huge turning points. On closing day in 2012 at a demonstration of around 800 people a couple hundred broke off and entered the park shutting down the final dolphin show of the year. It happened entirely organically and the feeling was electric. In between those two demonstrations though we got sued and it was a huge concern for us to escalate and show them that we were not afraid. To respond in May 2013 with an even larger demonstration of 1,000 people was another one of those moments. Even just all of the positive ripples that will come out of just those two demonstrations, for years to come, is huge to me.

BWM: About your lawsuit, can you outline for people what the nature of a SLAPP suit is, and how this has affected past and present your own and other individuals activism against big players like Marineland?

mar-18-2014-powell2 copyPowell: The nature of a SLAPP suit is to “chill” public advocacy. If they don’t have that effect on the targets of the suit – the hope is that they at least have that effect on others. What this looks like for our campaign has been people who have been involved as organizers have had to stop organizing for fear of being sued themselves, people have stayed away from demonstrations afraid of arrest or of being sued, some great campaign ideas have been shelved and news publications have stopped following leads on stories about the facility because the risk/reward just doesn’t make sense for them if one or two investigative stories are going to lead to a massive suit. A lot of people when they see those big numbers and the negative press that comes along with it take stock and think about their jobs, their families, and they just can’t justify the risk. That’s why we intentionally set myself as a target for this kind of litigation way back in 2011. In a lot of ways we’ve been preparing for it since the beginning.

Our campaign specifically and myself personally are now living under a court order from August 2013 where Marineland Canada was granted injunctive relief on 5 of 14 points of relief they sought. This has changed the way we frame the issue, our messaging, signage on site, where we can stand, how we organize, etc. The $1.5 million damages suit also still hangs overhead. In a lot of ways this has been extremely frustrating to deal with as an all volunteer grassroots campaign with limited resources. In other ways it has only made this campaign stronger and forced us to gain skills we wouldn’t have otherwise.

BWM: Since your lawsuit, the group and concerned people who demonstrate at the park has been faced with a number of restrictions to their rights as peacefully assembled protesters. Can you outline for us some of the ways Marineland has evolved their responses to dissenting individuals and tried to impact your ability to reach potential patrons of their facility?

Powell: There have been definitive stages of response from Marineland. The first stage was a very heavy handed response from local police and threats from the park owner (http://vimeo.com/29582044). Once that did not work they moved towards land leases from the City of Niagara Falls to basically buy up the land we demonstrate on in order to stop and/or criminalize demonstrations. That didn’t have the intended effect because we just moved. The next stage after that came the civil litigation stage we are in now. Currently via the court order there are some restrictive things which stop us from doing things we would actually do – like using specific language familiar in any animal advocacy campaign, to not being able to leaflet cars as they leave the facility, to not being able to use megaphones – but the majority of the court order restricts things we didn’t intend to continue doing (home demonstrations), things which are already criminal offenses (trespass) or things which we’ve never done (directly initiate contact with employees). Outside of this stuff they’ve also built a massive fence that runs the full length of their front property and planted trees and shrubs to try and block sight line from those entering the park, built massive signs warning the public of our presence, and also frequently make up new property lines by randomly pounding stakes into the ground to make their property actually appear larger and the space we demonstrate on smaller. Aside from this they’ve also completely re-branded with a new commercial, jingle and billboard campaign, hired on a press consultant who used to work for Ontario Premier Dalton McGuinty and made some pretty laughable youtube PR videos (http://youtu.be/GpuZUwFgK0U). The people at this facility have always taken the protests on a very personal level and it’s been years of these kinds of tactics. Every single time we match with an escalating response. In the most basic terms it is a “removal strategy” that is informed by STRATFOR-esque tactics – remove us physically from the land, remove our voices from the media, attack character and remove credibility of those opposing the park, etc.

The construction of the fence which began after over 100 protesters stormed the gates of the park on closing day in 2012, over 1km in length.

BWM: With all these restrictions, Marineland Animal Defense has had to become a very dynamic and diverse group as far as tactics are concerned. Can you outline for us the importance of diversity and employing the appropriate tactic for the intended outcome? How is it that a long campaign like this (going into it’s fourth year) can stay nimble and effective?

Powell: Without a diversity of tactics approach Marineland and all of the stakeholders involved in trying to stop the demonstrations would just key in on what we do and criminalize it. If we only leafleted the entrances and exits of the park they’d just lease that land up (like they already did). We actually started off with quiet sign holding and leafleting and only brought out megaphones in response to those moves and subsequent land leases have been for smaller portions as a result. There is this wide spread belief that less confrontational tactics, or more popular or “peaceful” tactics of quiet sign holding will be protected – but only in so far as they are ineffective. Every tactic can and will be criminalized if it is effective. Starting from that basis we’ve been able to demonstrate year after year that steps to further criminalize our tactics will only be met with an escalating response. For example this years coming opening day demonstration will be the first ever march on the facility (http://marchonmarineland.com/) / (https://www.facebook.com/groups/209715355828656/) and that comes in direct response to their continued march through the court system. At each stage they have the ability to either respond or pull back – much in the same way that the pressure campaign as a whole is supposed to make alternatives look more and more lucrative as it goes on. Aside from our own campaign there is a diversity of people organizing against this park and from a bunch of different angles and viewpoints. People tend to believe that unity is most important tactically, but it is the diversity of these positions – and a “unity of message” – which is actually providing the largest barrier for all the forms of corporate repression they are attempting. If we were one unified whole, with one unified approach – we’d just be a larger target and that much easier to take down. The differences and conflicts between these positions are real and there is little love lost between them, but at the end of the day we extremely aware of the fact that a diversity of tactics and position is what is fuelling opposition to Marineland. All of this has been part of the learning process for people involved in the campaign and I think should give folks pause to think about a lot of the infighting and conflict that comes up around issues and advocacy.

BWM: Do you have an advice for people who are organizing around their own local captive animal facility who may be seeing a sudden spike in interest or attendance, like Marineland Animal Defense experienced a few years ago, with all the major media attention on places like SeaWorld now?

A M.A.D. Supporter responding to the fence that was erected before the start of the 2013 season at Marineland CanadaPowell: It is a marathon and not a race. A lot of people disrupted their life for this campaign because we knew that we had to work hard to channel this outrage into something substantive and not have it be lost to just another media cycle outrage. That hard work paid off because it’s almost two years later and we are still holding massive demonstrations without that same press coverage. We came in way before the “Blackfish Effect” and lived through both the Occupy Movement and Idle No More. That said, a lot of people have burned out and a lot of the organizing was nowhere near sustainable. It’s nearly impossible to prepare for explosions like that, but reminding yourself when you are in it that these are long term goals is key.

Also, as I said, do everything you can to channel that outrage into something substantive, something long term. Hold demonstrations and build mailing lists, build community and know the people coming out, set demonstration schedules that people can be prepare for including large demonstrations planned months apart that you can really prepare for and promote. Create your campaign name and logo, build a website, create your own materials, etc. Grow your social media reach through that base and those demonstrations so that if and when media start to move to the next outrage you still have a way of getting the word out (our social media reach is currently larger than any news media outlet in the Niagara Region). If you think civil litigation might be in your future, work with your group to try and set intentional targets that will draw these facilities away from trying to really hammer on people with small children, families and jobs that would not withstand it. Also, for people who really want to dedicate themselves don’t be afraid to reach out to old timers who are still active or to others. These campaigns can be isolating and it’s tough to experience these things for the first time but there are people willing to help.

BWM: Can you give us some insight into what you think the future looks like for Marineland if things continue on the trajectory they have been the last few years? Is there some way they could re-brand out of the present PR disaster around captive orcas and dolphins; is the current climate around captive animal facilities a speedbump or a critical injury?

mar-18-2014-powell1Powell: There are a lot of things with this facility that are not sustainable. The owner is nearly 80 years old and there are questions of what will happen there. Many of the sea lions are “retired” because of health issues, they are down to one remaining captive Orca named Kiska, and there are ratio issues with their dolphins and captive breeding programs. Aside from this there is industry and political pressure for further changes at this facility – alongside a constant public pressure. I think the response from inside the park is still “wait it out.” As I said there was massive pressure in the mid-90′s to see changes to this industry alongside massive demonstrations at Marineland. They’ve also been through the SLAPP process before and actually managed to collapse a previous campaign and stop demonstrations for a three year period. For them, I still think they believe they can weather the storm. In a sense they are correct. Their PR and social media campaigns have flopped, their rebranding has not been successful and their civil litigation has not had the effect they’d hoped – but they still know that people tend to lose interest or move onto the next issue. This brings it all back to being a marathon. At this point both sides are dug and it’s a matter of who can withstand this the longest. Can we continually organize massive demonstrations and keep this facility and it’s practices in the media and keep the public debate around these issues alive? Can they hold on long enough for demonstrators to lose interest or for personality conflicts and egos to implode the issue? We know this is what they are hoping for because they consistently try to hammer on this divisions.

I feel like other parks and this industry as a whole are in the same position. They know right now the pressure is intense and they cannot adequately combat the exposure – but they also know that they’ve been here before and that if they just hold tight there is a chance it will collapse. This is the main concern I have with a movement that is so heavily reliant on big budget media productions. What comes after “Blackfish”? What if we can’t keep up with these large projects and what if these media projects themselves feed a kind of voyeurism mentality that doesn’t actually lead us to the level of commitment and pressure that we need? Social media carries the same worry as all platforms are moving towards paid advertising models to maintain or grow your reach. There is such a celebratory mood right now as pressure is high that I fear is stopping people from thinking long term, or critically, about what is happening and where we are. Trying to caution against that means swimming upstream. For example, news of SeaWorlds stock dropping and symbolic press releases for legislation go viral on social media – however, everyone simply ignores when their stock rebounds. Simply pointing this out will draw a negative reaction from people. This has to change if we are going to have an actual effect.

That all said, right now I am really interested to see how this next season plays out and the development of grassroots campaigns against other captive animal facilities like the local Protest African Lion Safari (https://www.facebook.com/groups/276779202443069/), the far away Citizens for an Animal Free Six Flags (https://www.facebook.com/citizensforananimalfreesixflags) and annual events like “Empty the Tanks” (https://www.facebook.com/events/589482841111412/). The more I see outrage being channeled into long term campaigns the better I am going to feel about the future.

BWM: Considering that you have faced a significant amount of legal action, as well as been the public face of the Marineland Animal Defense Campaign, what does your future look like with this suit and your own activism? Where are you ten years from now if things were to go your way?

Powell: Later this year I will turn 30. The decision to really start this campaign was made in 2010 when I was 25. For me I’d love that mid 30′s role of moving towards being a mentor and a coordinator in the movement and having a family and focusing on my home life with my partner. As it stands currently we have a legal decision from a Judge that I am the “sole mind of Marineland Animal Defense or the closest thing to it.” This was a calculated risk for our campaign because it means that it shuts off attempts by Marineland Canada to broaden civil litigation against other organizers, members and supporters – but it also ties me to this issue long term. Any breach of the court order could find me in jail or facing fines – and Marineland has already unsuccessfully tried to get a Judge to grant contempt orders. If we are successful this facility will close, transfer ownership and responsibly rehome all of the animals to sanctuaries, rehab facilities, sea side pens and wild release (if possible) and I will be able to move into another role. If not, I am committed to seeing this through and dealing with the consequences and risks involved. People have been protesting against this park since the mid-1970′s but always in cycles. If there is another drop off then all of this effort might as well have been for nothing and I accepted those risks walking into this campaign.

BWM: How can people get involved or show their support?

Powell: Folks can best support the campaign by being present. The best strategy – above all else – in opposition to captive animal facilities is to regularly be present. These are businesses that rely on 90% of their revenue from ticket sales. Documentaries and social media are great for raising awareness and stopping many from even thinking of going – but these places feel most vulnerable when you can directly reach the people who are actually entering the facilities. We have a full demonstration schedule set for 2014 and people who are close enough to make those demonstrations should try and make as many as they can. Those farther away – the Opening and Closing Day demonstrations are always the largest and most organized.

Marineland Animal Defense 2014 Season Schedule

Aside from that, stay up to date on our social media pages, websites and mailing list and stay active on this issue during times when it is out of a media cycle. The longer the memory, and the more consistent the advocacy, the better the results. If people also have a particular skill they’d like to offer up – or are willing to commit to learning and getting involved there is always room for more organizers.

Those outside the area can also greatly help by developing similar campaigns against your closest CAZA, AZA, WAZA accredited for profit facility. All of that helps our campaign, shifts and spreads resources of these captive animal parks and makes a difference for captive animals outside of just this specific facility.

BWM: Do you have any final words you like to share with people about the Marineland Animal Defense campaign or organizing around animal liberation?

mar-18-2014-powell3Powell: Everything about this campaign has been about trying to broaden our politics, broaden our reach, broaden our tactics. That’s because we realize that if we stay isolated we can’t win. This campaign was developed in the hopes of not only closing this park but also inspiring others to get active and to hopefully be a part of rebuilding the grassroots animal liberation movement in North America. There is a huge history full of victories that is largely forgotten and we are trying to build a bridge to that through our actions. In a lot of ways we have been extremely lucky and in others our persistence and dedication has shown people that being present is the most important thing. At a time where online activism and social media is so dominant we hope to bring people back to face to face organizing models and having people realize the power of mass demonstrations and grassroots organizing – “people power.” Some times it feels like we are trying to speak a new language and don’t find ourselves comfortable in the mainstream animal rights movement, or the traditional anti captivity movement, but we’ve had success in bringing people together for a bunch of different viewpoints back to this style of organizing. We want to see more of that and to be part of something much larger. We also hope that our example shows people that taking risks is worth it and that you will have support and grow as a result. People don’t have to stay suck in handing out leaflets, quietly holding signs, or signing online petitions if they don’t want to. We have to both make that space, and support that spectrum at the same time.

In the beginning this campaign was just a few friends organizing and a couple dozen people demonstrating. It didn’t get much media attention, it was laughed at by the park owner and employees as well as by local politicians and police. That was May 2011. We’ve grown every year since and are now approaching May 2014 on much different terms and there is absolutely no reason why this can’t be recreated elsewhere if people are willing to commit, put in the time and energy and take those risks.

To see Dylan speak in person about this campaign please check out one of his upcoming speaking dates!

Portland State University – March 20th - https://www.facebook.com/events/437471123049611/
Vancouver – March 22/23 - http://animaladvocacycamp.ca/
Victoria – March 25th - https://www.facebook.com/events/714531615253182/
Cumberland – March 26th – Village Muse Books

 

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